We have a massive International Marketing assignment on 'Using consumer Intelligence to create global brands' and we're using Nike's case study.
It's quite interesting and I'm reading this book called 'A new brand world', gifted by Zoo and written by Scott Bedbury, the man who worked for athletic shoes as well as caffeine (read Nike and Starbucks), which by the way are both so interesting and important parts of contemporary cultural vernacular.
Anyhow, I came back to Indore from a very homey MICAmpaign there. Home was brilliant as usual. I fought with mummy over stepping on the wet floor after mopping and over getting proper tickets booked and taking the print-outs on time with my dad and over everything else with my brother. And I also freaked out when my tickets were not done. But as a result I am educated far more in e-ticket booking rules and about how easily my eyes well up sometimes.
Anyhow, we played tennis again after a longish sabbatical. After the first few knocks, our rust also gave way to more freeflowing action :) PK played with her new racquet and I with my new shoes. But they totally bit and bit and now my toe pinkie is a splinters. :( but I will get used to my shoes while they take the shape of my feet, which i'm told are gigantic.
Till I'm able to finish this case on Nike and reading this book, I hope to not call it a night.
Later
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